For Online Success Choosing the Right Domain Name is Crucial
by: BrianRS on Thu, 26 Aug 2010 at: 8:47 AM Go to: Previous Article Next Article
So what is it exactly that makes a really good domain name, actually to be successful on line its not just a good domain name you need it is a great domain name and understanding that will help you achieve that on line success.
Getting a great domain name will take a bit of effort but there are tools available to help you find the right name and to check it is availability.
There are also do's and dont's in domain name selection which will help form the basis of putting the name together.
The Do's
* Make it easy to spell and hard to get confused
* Easily pronounced with spelling that ideally can only be done one way
* Easy to remember, usually that means short and succinct
* Can be used as a brand name
The Don'ts
* Use suffixes that are hard to remember, .com is the favorite and is what nearly everyone on the look out for your domain name will guess at, other options are becoming more popular however, so shouldn't be ruled out entirely. Especially if you are interested in a suffix that represents the country you operate in.
* If possible don't use multiple dots, hyphens or underlines to break up your domain name, people find this hard to remember. That said, the single use of these can work every so often, so it is a judgment call where you consider whether by using them you can use the exact wording you want versus the downside of people having to remember where they are in the address if searching for your site.
* Use words that end and start with the same letter, unless you decide it is worth dropping in a hyphen (reference my comment above) e.g. personalloans.com could have a hyphen, dot or underscore placed between the first and second word.
In order to sort out a great domain name it is worth enlisting the help of a few friends, people who understand the concept of brainstorming and who have a natural ability with words, just sit down with them and get creative.
Make a short list of potential names say about 15 to 20 and then use a domain registration website to see what is available. Remember that what you are trying to put together is one of your most important keyword phrases that will get traffic to your site. So be certain you have researched what people enter into search engines if on the look out for your website theme, service or business. It is also worth remembering that the name you come up will need to be communicated verbally and in written text so if it is easy to pronounce, spell and read, people are more likely to recall it.
You also need to consider where geographically you want to do business and target your website to those locations and in the language relevant to those locations. It may even be worth including the location in the name if it can be done effectively and doesn't become to unwieldy e.g. putting UK, FR, or USA as part of the name if appropriate could make a big difference to focusing on the right audience and get the visitors to your site that are truly interested in what you are offering.
About the Author
Visit Web Design France for more information on designing a website, domain registration and hosting services. This link on SEO Search Engine Optimization provides an in depth look at all aspects of SEO http://moulinwebsitedesign.com
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